Former apple ceo john sculleys views of leadership changed. John sculley was brought in by steven jobs, and then sculley ended up firing him from the company. Odyssey pepsi to apple a journey of adventure, ideas and the. The user would be able to speak in natural language, and the artificial intelligence. Its former ceo, who helped increase sales % during his ten years at the helm, talks about his boardroom battles, the genius that was steve jobs and entering the middle east with his latest smartphone venture, obi mobiles. Knowledge navigator is a conceptual idea of a device that can access a large networked database of hypertext information and use software agents to assist searching. John sculley, former apple ceo and pepsi, and david steinberg, cofounders of zeta global, one of the largest consumer ai marketing platforms in the world, will be doing a live webinar on thursday, april 16, 2020 12 pm edt entitled, how coronavirus will change marketing forever. Looking back at john sculleys rise as apples ceo, and. Former apple ceo john sculleys views of leadership changed when he met steve jobs and bill gates.
The knowledge navigator helped attract and retain talent, according to sculley, and it inspired a number of projects and productsquicktime, a. Apples 1987 knowledge navigator, only one month late. The epilogue of the book describes the knowledge navigator newton, a concept of sculleys which some argued that was the true prototype of the ipod. It was created for john sculleys 1987 keynote at educom. But im also a fan of john sculley and have owned his book for many years. In 1987, a decade after apples incorporation then appleceo john sculley wrote his book odyssey, where he described a fictive computer. John sculley got demeaned by steve a lot, but he did the knowledge navigator, the newton, hypercard unbelievable things. Five keytechnology predictions for knowledge navigator. Knowledge navigator wikimili, the best wikipedia reader.
Could the iphones touchscreen point the way to apples. Knowledge navigator following the release of john sculleys book odyssey in 1987, apple released this videos to demonstrate some some of the ideas mentioned in odyssey. Apr 19, 2016 former apple ceo john sculleys views of leadership changed when he met steve jobs and bill gates. The knowledge navigator was around the size of an open magazine, and would have a sophisticated artificial intelligence. Sculley was vicepresident 19701977 and president of pepsico 19771983, until he became chief executive officer ceo of apple inc. What would a john sculley knowledge navigator video be about in 2015. Bud colligan who was then running highereducation marketing at apple asked us to meet with john about the speech. Earlier this week, i had a call with john sculley, the former ceo of apple. The epilogue of the book is dedicated to describing the knowledge navigator, a concept of sculleys. The book offers an explanation and justifies that jobs needed firing. It wasnt steve jobs, but former apple computer ceo john sculley, who in his book odyssey. Experienced executives focused on advancing the apple brand.
In the late 1980 s john sculley had forced out steve jobs. I have known john since he joined apple and, during his time there, had many conversations about his leadership role at apple and the vision he had for moving the company forward. Apple predicted siri 24 years ago so perfectly its. Knowledge navigator free speech wiki fandom powered by.
Sculley was vicepresident 19701977 and president of. Jan 01, 1987 john sculley was brought in by steven jobs, and then sculley ended up firing him from the company. This book was written by a ceo that is actually willing to openly discuss apples. Looking back at john sculleys rise as apples ceo, and fall. In odyssey, pepsi to apple, john sculley tells his story of working at pepsi and then as president at apple. Navi is most likely to stand for knowledge navigator. It describes a device that can access a large networked database of hypertext information, and use software agents to assist searching for information. Oct 08, 2011 the following is an email to me from my son jack sculley, now a physicist and an environmental scientist, whom i had asked to read a draft of this chapter. John sculley iii born april 6, 1939 is an american businessman, entrepreneur and investor in hightech startups. Pepsi to apple a tale of innovative ideas, tumultuous transitions and unabashed practical futurism.
Navi is most likely a contracted form of knowledge navigator. Mar 30, 2007 we made the knowledge navigator video for a keynote speech that john sculley gave at educom the premier college computer tradeshow and an important event in a large market for apple. If you go back and look at knowledge navigator from 1987, it looks remarkably like a. John sculley recalls the early days of the internet at. John sculley was an executive, who steered apple computer through the turbulent waters of the 1980s who came from pepsi. The knowledge navigator was his vision of apple computers in the 21st century. So he was involved with some of that prototyping of hypercard on the mac connected to the cray xmp48.
John sculley and alan kay were responsible for the prescient knowledge navigator video showing a voicecontrolled tablet. Former apple ceo john sculleys views of leadership. In 1987, a decade after apples incorporation then appleceo john sculley wrote his book odyssey, where he described a fictive computer called the knowledge navigator, his vision for the personal computer of the 21st century. It was a far out idea that was way ahead of its time. Described in its simplest terms, it was a personal assistant that allowed the user to navigate information in an interactive way. John sculley knows a thing or two about business the man was ceo of both apple and pepsi at different times. Sculley shares his vision for something called knowledge navigator. Oct 22, 2014 john sculley s new book moonshot think about the large number of really successful entrepreneurs today who never went to business school. Pepsi to apple is an autobiography by john sculley, former apple ceo, and john a. Knowledge navigator engleskihrvatski rjecnik glosbe. John sculley envisioned the knowledge navigator as the apple computer of the 21 century. The knowledge navigator video was made for appleceo john sculley s. Also, sculleys idea for the knowledge navigator outlined in his 1987 book odyssey was the basis for several concepts integrated into the world wide. Now in 1987, we were working on something called the knowledge navigator, which was.
Siri brings apples vision full circle technologizer by. How the knowledge navigator video came about dubberly. This book was written in 1987, so sculley had not gone through his downfall yet. Sculley also brought the pepsi challenge idea to apple and created a. Exapple ceo john sculley believes innovation lull will. Oct 14, 2011 the video, available on youtube, was also the basis of knowledge navigator, a concept john sculley described in his book odyssey.
John sculleys new book moonshot think about the large number of really successful entrepreneurs today who never went to business school. Pepsi to apple, introduced us to the knowledge navigator, an astoundingly capable virtual assistant. In 1986 john sculley commissioned two high budget video mockups of the knowledge navigator. Our original knowledge navigator video had a visual simulation showing a correlation between extensive tree clearing in the amazon rain forest and a predicted expansion of the sahara desert. His idea was to allow people to communicate from anywhere in the world, you. The book was published in 1987, two years after he fired steve jobs and 24 years before apple commercially launched this assistant feature. The epilogue of the book is dedicated to describing the knowledge navigator, a concept of sculley s. Former apple ceo john sculley revealed details about the knowledge navigator in his book odyssey.
The navigator only existed in a set of internallymade concept videos. But an interedting look at the other side of apple. Memories of john sculleys highly advanced knowledge navigator came to mind, and perhaps with touch screen apple have edged closer to making this once outlandish idea real. The knowledge navigator video premiered in 1987 at educom, the leading higher education conference, in a keynote by john sculley, with demos of. The following is an email to me from my son jack sculley, now a physicist and an environmental scientist, whom i had asked to read a draft of this chapter. The knowledge navigator is a concept described by former apple computer ceo john sculley in his 1987 book, odyssey. There is one good reason to read this book and that is to have more insights into apples strategy. Dec 18, 2017 the knowledge navigator helped attract and retain talent, according to sculley, and it inspired a number of projects and productsquicktime, a desktop multimedia presentation software for the. Apple produced several concept videos showcasing the idea. John sculley reveals the key events and marketing techniques that catapulted him from being head of pepsicola to the leader of the most innovative company of all.
In odyssey, pepsi to apple, john sculley tells his story of working at pepsi and then as. However, a lot has changed since sculley left apple in 1993, and with this book, he shows us that even at age 75 and over, he hasnt lost his sense of what works and which trends drive the economy. In 1987, then ceo of apple john sculley described a device known as the knowledge navigator in his book odyssey. The book explains sculleys east coast and republican vision of how to manage a. The video, available on youtube, was also the basis of knowledge navigator, a concept john sculley described in his book odyssey. Oct 04, 2011 in 1987, then ceo of apple john sculley described a device known as the knowledge navigator in his book odyssey. In these, the navigator has texttospeech and recognition. The book is an autobiography by john sculley, former apple ceo, and john a. In odyssey, sculley describes his time as ceo of pepsico and apple during the late 1970s and early 80s. Besides the fascinating story of the seminal pepsi challenge, which allowed pepsi to gain unprecedented market share over competitor coke, the book features a peculiar concept called knowledge navigator a networked device that can. Advanced communication technologies to connect computers. In 1987, former apple ceo john sculley wrote about a concept called the knowledge navigator. John sculley on apple watch, iphone backdoor, steve jobs.
Pepsi to apple, had just come out and john gave me a copy of it to read. In 1987, a book titled the odyssey by john sculley, described the knowledge navigator. The tech giant was unveiled as the most profitable company in history last week. Apr 03, 2015 earlier this week, i had a call with john sculley, the former ceo of apple. Jan 19, 2011 in 1987, apple ceo john sculley published odyssey. Sep 12, 2019 in 1987, a decade after apples incorporation then appleceo john sculley wrote his book odyssey, where he described a fictive computer called the knowledge navigator, his vision for the personal computer of the 21st century. We made the knowledge navigator video for a keynote speech that john sculley gave at educom the premier college computer tradeshow and an important event in a large market for apple. In his talks and book, sculley describes five keytechnologies for intelligent systems such as the knowledge navigator. It describes a device that can access a large networked database of hypertext information, and use software agents to assist searching for information apple produced several concept videos showcasing the idea. A lot of the technical insights in the video came from alan kay, nicholas. John sculleys understanding of numerous disciplines, coupled with his ability to synthesize big ideas into palatable takeaways for his readers, makes this book a must. I replaced it with a version thats lowerquality but wont confuse people, and some supporting links for evidence. The book was written in 1988 while sculley was still apple ceo. Sculley was the marketing guy from pepsi who grew apple into the worlds biggest pc maker in.
This fictional concept showcased advanced features, some of which found their way into your ipad decades later. I was an okay manager, but what i was really good at was. John sculley helped oust steve jobs from apple in the1980s, but it was. Wikimatrix hr navigator znanja je kao koncept opisao osnivac apple computer ceo john sculley u svojoj knjizi iz 1987. Today, more than thirty years later, smart speakers are trying to implement at least some of the conversational concepts, envisioned in the knowledge navigator video, which premiered in 1987 at educom. All of them featured a tablet style computer with numerous advanced. John sculley helped oust steve jobs from apple in the1980s, but it was steve jobs who recruited john sculley to come to apple computer in the first place. Oct 27, 2017 the knowledge navigator video premiered in 1987 at educom, the leading higher education conference, in a keynote by john sculley, with demos of multimedia, hypertext and interactive learning. John sculley recalls the early days of the internet at apple. Former apple ceo john sculley has been named honorary president of the worldwide newton association. The rest of the video is newer, probably circa 1996 or so, but the knowledge navigator part is from 1987. The following is the full transcript of the second part of an interview that david greelish did with john sculley during the last week of 2011. John sculley, the ceo of apple from 1983 to 1993, described the knowledge navigator in his book titled odyssey 1987.
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